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27 Sep 2020

Be Clear with Your Customers

Post by Jordan Toplen

Given your customers are your number one priority, are you doing all you can to keep them happy?

In the event you are not, you could see some or many of them heading to the competition sooner than later.

With that in mind, what more can you do to make sure your customers know you care and are doing all you can to connect?

Be Upfront from Start to Finish

In doing all you can to be clear with customers, here are a few areas to hone in on:

1. Terms of contract – While many walk into stores and buy without effort, other things they buy need more. Are you requiring customers to sign contracts for different products and services? If so, make sure the language is clear and that they understand it all before signing on the dotted line. One thing that can irk customers is signing something. They then find out they did not get exactly what they thought they signed for. You also need to make sure you understand the contracts you put out there. Having a paper trail of course is a necessity. Take the time to understand the contracts and how they impact your business. This is why it is worth your time to understand things like ASC 340-40 and the like. If you do not, you could have issues when it comes to the costs of contracts.

2. Sale prices – How many times have you as a consumer gone into a store or looked to buy something online? Then, you were a little confused about advertised sale prices? Make sure you are clear on how goods and services on sale are being sold to the public. Failure to do so can leave some customers unhappy at the end of the day. You need to make sure that the “fine print” is both legible and understandable. For example, a customer gets a “discounted price” when they buy one, get one free. Make that clear so that customers take advantage of the deal. If the fine print is too small or even confusing, it can lead to an issue between you and the person you are trying to sell to.

3. Return policy – Most businesses have some sort of return policy in place for goods. That said you want to make sure that your policy is stated and understood. If it is not, some customers may be upset when they come back to return something in person or through online means. Most companies allow returns around 30 days or longer. That is provided a receipt is shown when returning an item. You should also have a dedicated team for return items at your business. This will make it easier for customers to deal with returns. If you expect any of your employees to accept returns in-person service or online it can mean delays.

As you look to be clear with your customers, are you confident they will be back time and time again for business?

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