About Trusera
The Bite that Led to Trusera
In 2004, our founder Keith Schorsch was diagnosed with Lyme Disease after he was bitten by a tick on the East Coast. After seeing 11 doctors, he had plenty of expert opinions. He found lots of information online. What he didn’t have was honest, credible insight from real people. People who could share their personal stories and offer relevant and useful health information. People who’d been there.
Inspired by the possibilities, Keith began work on Trusera in 2007. He aspired to create an online health network where people could find and share health experiences with others who had been there. By connecting people who were passionate about their health and harnessing the power of shared experiences, Keith aimed to help others avoid the confusing and debilitating journey he had experienced. Since its launch in June 2008, Trusera has grown to thousands of users who find and share personal health stories, questions, answers, and recommendations.
Our Principles
• We believe that people are more than the sum of their health conditions. We’re unique individuals who need personalized solutions.
• We believe that each person’s experience has value and that sharing that experience has power – the power to change lives.
• We believe in sharing with a purpose because useful information encourages people to take action.
• We believe in privacy. People should have complete control of their online content and identity and be able to choose with whom they share it.
Help Us Build
There’s a sea change happening in consumer health. People are increasingly taking charge of their health. They know doctors are indispensible, but they also know that real-world insight from those who’ve been there is a critical complement to medical advice.
We’re happy to facilitate this movement, providing the tools to make sharing and finding real-world experiences quick, easy, and useful. We’ve just gotten started, and there’s much more to do. We need your help to achieve this vision: Join Trusera. Share your story. Ask a question. Provide an answer. Pay it forward. Help others benefit from your experience.
Keith Schorsch
Founder and Chief Executive Officer
Keith Schorsch has more than 20 years of experience envisioning and building high growth consumer technology businesses. As a senior executive at Amazon.com from 1997 to 2002, Keith was an integral part of Amazon's early rapid growth from $16 million to $3.2 billion in sales and from ninety thousand to 35 million customers. Prior to joining Amazon, he was a senior member of McCaw Cellular/AT&T Wireless' PCS team. He currently serves as a Board Trustee of the Fred Hutchinson Cancer Research Center and has an MBA from Harvard Business School and an AB, Magna Cum Laude from Harvard College.
Ruben Ortega
Vice President of Engineering
Ruben Ortega is a technology pioneer in online search and scaling in e-commerce businesses. In nine years at Amazon.com from 1998-2007, Ruben built search and recommendation technologies that have scaled to millions of transactions per day and generated billions of dollars in revenue per year. Ruben holds 14 patents focused on improving customer experience in searching and browsing. He has a B.S. in Information and Computer Science from the University of California at Irvine and an M.S. in Computer Science and Engineering from the University of Washington.
Jude O'Reilley
Director of Product Management
Jude O'Reilley joined Trusera with more than 10 years of Internet sales, marketing, and product management experience. He began his career at Gartner Group, where he was a top-ranked presenter at Internet and networking security events worldwide. At Gartner, Jude was responsible for coverage of more than 15 companies before leaving to lead the Product Marketing organization at Aventail Corporation, an internet security firm where he was responsible for more than 30 product launches and was awarded a patent for his contributions to new Internet technologies. Jude has a BA with High Honors from Swarthmore College.
Baci Schorsch
Mascot
Baci Schorsch is a red-headed Vizsla originally from Napa, California. She prefers red wine, Kong toss in the park, tummy rubs, sun bathing, and chasing stuffed hedgehogs. A nine-year technology veteran, Baci was second dog in command at Amazon.com from 1997-2002, where her dad was the head of the Dog Committee (yes, there really was one). Baci is a cancer survivor, having been diagnosed with a Stage II mast cell tumor in 2005. She is now cancer-free and enjoys telling her own health story, preferably over dog treats and organic kibble.