You love what you do for a living. However, it’s not providing the income you anticipated. This happens to many small business owners. The good news is that there are several ways to improve sales and increase your bottom line.
You have a home-based massage therapy business. It contains state-of-the-art equipment to make clients feel comfortable and the environment is serene and soothing. One way to improve sales is to offer services outside of your home. Purchase equipment such as portable and stationary massage tables, portable chairs and a travel kit to contain your supplies. This will allow you to take your business on the road and service people in the comfort of their homes.
Social media offers a wonderful way to reach millions of people daily. Even if only a small percentage of the traffic clicks on your ad, they will improve website viewership. This will help to legitimize and brand your business. Do a bit of research ahead and get to know your target audience. This way you’ll have the ad run during times that will offer the best return on your investment.
Update Your Website
You want to keep a potential customer on your website for as long as possible. The longer they visit, the better your chances of making a sale. Luckily, there are ways to achieve this. Chatbots are relatively new and becoming a standard practice for most successful businesses. Located generally in the lower portion of a website, a chatbot comes up asking the question “can I help you?” This lets the visitor respond and find what they want faster. Whiteboards are also popular on websites offering a way to explain your business and the services you provide through a series of fun character images and text.
Presence in the Community
In addition to social media, many businesses also understand the importance of having face-to-face meetings with the public. Local fairs and festivals provide a golden opportunity to set up a canopy tent with your company name and logo and demonstrate your business practice to others. You should have pamphlets available for handing out to everyone who passes by. You may also offer massages for an introductory reduced price.
People are always interested in new businesses. Even if your business has been established for a few years, an open house lets others come in, view the equipment and the setting, and speak with you directly. It gives you the opportunity to mingle with the locals and open up to them with regard to your knowledge and abilities. Provide free samples such as oils, lotions, coffee mugs and water bottles with your business name and logo. This way they take your company name with them when they leave.
Why You’re the Best Choice
In a highly competitive world, it’s essential to the growth of your business that you have a niche or services that only you provide. Giving potential customers a reason to pick your business over others is important. Rewards programs are one way to retain customer loyalty and repeat business. Decide what massage therapy services you want to specialize in. You may want to help those with sports-related injuries, cancer patients, or people with high-pressure jobs relieve chronic pain brought on by stress.
Keep in Touch
Clients want to know that you appreciate their business. A great way to keep your clients content is to follow up with a simple email or a postcard. Both are effective and will not only improve your retention rate but also allow you to create a list of new clients through word of mouth.
If your business growth is not where you want it, take advantage of the many ways available to improve it.