20 Sep 2021

A Guide to Starting A Freelancing Business

Post by Jordan Toplen

Starting a freelance business can be a fun and exciting experience. It can also be a very stressful and disappointing experience. There are many things you need to think about to ensure you’re successful. In this guide, I’ll show you what should be considered before starting your own freelance business.

Define Your Goals

Before you start a freelance business, it is important to define your goals. It’s not enough to just want to make some extra cash. You should be able to articulate your goals for starting a freelance business.

What are you trying to accomplish with a freelance business? What do you hope to achieve with your business? What kind of lifestyle are you seeking? What kind of results are you hoping to get? These are what you must set out in order to succeed in this business smoothly.

Find a Profitable Niche

This is one of the most important decisions you will make when you start a freelance business. A profitable niche is one that you can create a large client base for. You may be able to find many potential clients if you specialise in a certain niche.

If you are able to define your niche, then you will be able to find the right clients.  It is also important to be able to market your skills.  If you are not marketing your services, then you won’t have many clients

Identify Your Target Clients

Once you have defined your niche and found a profitable niche, you need to identify the clients you want to work with. Avoid clients that can seize your money after work.

This is one of the most important things you need to do when you start a freelance business. You will want to find clients that will pay you a certain amount of money for a certain number of hours of work. Your marketing efforts will need to be targeted.

Secure Your Business

None of us can predict the future, but what we can do is make a plan to ensure the viability of our business in all possible situations.

Whatever freelancing business you are in, you should invest in some form of professional indemnity insurance. It usually only takes one claim to ruin your business. Indemnity Insurance protects you from having to pay out on a claim being made against you, but at the same time, it won’t stop you from defending yourself if a genuine claim is made.

Set Strategic Prices for Your Services

Once you have defined your niche and identified your target clients, you will need to set prices for your services.  You should be able to determine what price you are willing to charge for a certain number of hours of work. These prices will help you to determine your profit margin. If your prices are too high, then you will not be able to find many clients.

Build a High-Quality Portfolio Website

Once you have identified your niche and your target clients, you will need to start building a portfolio website. This will help you to show your target clients what you can do for them.  You will need to be able to show your clients examples of your work, which will help to determine if they want to hire you or not.

Thoughtfully Choose Your First

It is important to choose your first clients carefully. You will want to choose clients that will allow you to learn about freelancing, as well as choose clients that will help you to build your freelance business.

Make sure to determine if your clients will pay you for your services before signing a contract.


In conclusion, these are some things that you should think about when you start a freelance business. It might be a career change that you’ve been thinking about for a long time, or it might be a career change that you only have a couple of months to make happen. Either way, you need to know what it is you want to do before you get started.

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